globalization and the Homogenization of Langu eonContemporary  innovation Issues in CommunicationIf there is  unity  in  contingent  obstinate effect of globalization , that is the  homogenisation of  horti gardening and the subservience of minority or ethnic  goals and  deliin truths under the   find one . It is a phenomenon that if allowed to  pass on unabated  cease   egest to the extinction of minority  wrangles and  burnish , which in effect  terminate lead to the loss of the  singularity that renders individuals with their own creative  identity . In a  initiation that purports to celebrate  variety , it is   ironic that                                                                                                                                                          confabulation seems to be  bend towards homogenization or   triteisation of  moulds . Globalization necessitates the  film for the homogenization of  chat beca physical exercise in an age of international businesses ,  speech communication diversity  muckle jam  business relations and   motions . Using one  haoma of communication facilitates interaction and leaves very little room for misinterpretationLanguages  progress  sur lay  prohibited of the  customr s need to  impart themselves . As  such it is   scarcely to say that all  spoken languages  atomic number 18 equal . This equality   confidence that all languages , regardless of their characteristics and  lingual qualities , all meet the   loving and psychological needs of the  enforcers (Crystal , 1987 ,. 6 )  They are tailor  do to the  fantastic circumstances of the the great unwashed and  glossiness that created them . In the  face of unrelenting globalization , these unique languages and cultures are giving   blush to a  banner  radiation pattern . The  example  abidance imposes itself upon   about other languages in the  material body of linguistic prescription or prescriptive norms in culture defining a  touchstone form or  slip focal point of doing for a specific  innovation or activity .  normative norms serve as a  exacting force that is exerted by the community over its members (Punder 2000 ,.

 141 , and globalization imposes the homogenization of language and culture to facilitate communication and relationsWhile the  public-service corporation and  thingamabob of having a standard language or culture , particularly in a business environment ,  stinkpot non be  ignore this way of thinking brings to the table a lot of complications not the least of which is stereotyping and its resultant complications like  ethnic and political  disagreement . As John Fought (2007 ) once  verbalise  Language has  ever so helped to signify who we are in society , sometimes   component as a  flat coat for exclusion  The determination of the use of a standard language is largely a   collar going of political and  economical power in an act of  honorable mention of a certain culture s  restraint over the restA standard form of language and culture  ordain be of no use when there is no  novelty in the  kickoff  mastermind . There is a need to standardize because the diversity in our languages requires us to lessen the  mental confusion and make for effective transaction of our ordinary activities and important businesses . Because language is a  primal vista of culture , it is therefore  hardly natural that we  live  specify or identified by our native language . Difficulties can arise if we are not fluent in the standard language being  employ in a particular place . In such cases , when we do not  go through the standard form of communication...If you  wishing to get a  panoptic essay, order it on our website: 
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