SWOT analysis of Ryanair

Contents1. Background22. Theoretical framework33. SWOT analysis of Ryanair44. Ch entirelyenges and recommendations for the future75. References81. BackgroundThe subject of this report is Ryanair - the first-class mail honours degree Low Cost Carrier in Europe - which was founded in 1985 (Ryanair.com History 2008). The firm began operations with a staff of 25 and a single 15-seat airplane flight between Waterford and London. In 1986 Ryanair received permission to begin degraded four flights a day on the capital of Ireland-London route. In doing so, they challenged the monopoly of British Airways and Aer Lingus with fares that were much economic crisiser. Ryanair?s strategy was to offer simple, low-cost fairs and warning(prenominal) customer service. During the subsequent part of the 80s Ryanair continued to compete modishly with British Airways and Aer Lingus small-arm adding additional routes and airplanes (Creaton 2004). In 1990 Ryanair suffered a £20 million impairment a nd was forced to completely restructure. A bran- new(a) CEO ? Michael O?Leary ? was charged with making the flight highroad profitable. He visited the USA to arena the low fares/no frills model world used by souwest Airlines. OLeary readilyly decided that the key to low fares was to implement quick turn-around convictions for aircraft, no frills, and no business class, as hearty as operating a single model of aircraft (Ryanair slightly Us n.d.).

Despite the decline in all overall airline traffic, Ryanair made a profit of £293,000 for the course of instruction and carried 651,000 passengers. In 1997, the EU air transport deregulation allowed the airline for the first time to ope n up new routes to Continental Europe with o! ver 3 million passengers on 18 routes carried. Ryanair launched services to Stockholm, Oslo, genus Paris and Brussels and started to float Ryanair plc on Dublin and NASDAQ Stock exchanges. In 2000, they announced the launch of 10 new European routes for the summertime and the company... If you want to get a rich essay, order it on our website: OrderEssay.net

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