Mountain Man Brewing

1. Decision to produce infirm Beer ------------------------------------------------- We first consider the potential difference benefits and risks of introducing the muckle Man (MM) Light before flood tide to the stopping point that we should demonstrate the MM free beer. ------------------------------------------------- 1.1 effectiveness Benefits ------------------------------------------------- MMBC currently assert on a core product, its Mountain Man Lager, cater to an aging commercialize of blue-collar workers. disdain their high allegiantty, their world is shrinking where customer virtue is at stake. Meanwhile, light beer is principally to a greater extent best-loved among younger drinkers, and it is the only beer category demonstrating pursuant(predicate) growth. According to the BCG matrix, MM Lager is the companys cash cow, but with its ravisher decline in sales, it leave alone soon capture a dog, even if the company invests much in trade to b oost sales. MM Light is a question mark, and with salutary marketing strategies that whitethorn cost the same amount, introducing MM Light would ensure sales and growth. ------------------------------------------------- 1.

2 Potential Risks ------------------------------------------------- Risks that this purpose whitethorn induce: The new product may disadvantage the long-standing stigmatize equity of MM Lager; Existing customers may be alienated, and new customers leave behind not be as loyal; Costs will increase; other brands that grant more resources for advertising cannot be competed against. As a result, we stubborn to introduce the MM light beer to a new market incisio n and reposition the brand for MM light so a! s to reduce the damage it may cause to the brand equity of MM Lager and differentiate MM light from its competitors. We will still be retaining the MM Lager in the vivacious market, but adopt the diversification strategy to introduce MM Light to a new market. ------------------------------------------------- 1.3 Financial Implication -------------------------------------------------...If you speck to get a full essay, order it on our website: OrderEssay.net

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